This model has its defenders. “When students curate, they feel ownership,” says Kevin Okonkwo, principal of a Bronx middle school that replaced its traditional spring concert with a “TikTok Takeover Night”—a live show where students performed original sketches, dances, and remixes. Attendance tripled.
The challenge for educators is not to resist popular media, nor to surrender to it uncritically. The challenge is to remember what entertainment in schools has always been for: not just to distract, but to connect. To build shared vocabulary. To make a student feel seen.
This is not an anomaly. It is the new standard.
But it also raises questions about oversight. In a world where a single inappropriate sound bite can go viral across the school within minutes, educators are racing to build digital literacy into the entertainment itself. As artificial intelligence begins to blur the line between consuming and creating media, the next frontier for school entertainment is already visible. Imagine a school assembly where students co-write a short film with an AI script generator, then perform it live. Imagine morning announcements generated by a deepfake principal voiced by a student. Imagine talent show performances that incorporate real-time visual effects generated by prompts.
There are also concerns about attention fragmentation. Critics argue that leaning too heavily on pop media trains students to expect entertainment to come pre-packaged in 15-second loops. “We are mortgaging sustained focus for cheap relevance,” says one anonymous superintendent in a viral op-ed. “Not every school moment needs to be a ‘slay.’” Perhaps the most significant shift is who controls the content. Increasingly, schools are handing the remote to students.