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I call it the Marvel-ization of marketing .

Three months ago, I decided to go in blind for Dune: Part Two . I knew Timothée was in it. I knew there were sandworms. That was it. No YouTube breakdowns. No Reddit leaks. When Paul Atreides walked into that final confrontation, my jaw was on the sticky theater floor. I didn’t know it was coming. moviesbyrizzo

I have a confession to make. For the last six months, I’ve been doing something radical. Something that makes my friends groan when we go to the theater. I call it the Marvel-ization of marketing

Welcome back to , your home for honest, spoiler-free takes from a guy who just loves the flicker of the projector. I knew there were sandworms

So, here’s my challenge to you, Rizzo Riders: Next time you go to the cinema, show up 15 minutes late. Skip the trailer reel. Sit down in the dark just as the studio logo hits.

What is the one movie you wish you could erase from your brain to watch again for the first time? Drop it in the comments below. For me? Mad Max: Fury Road . Every time.