Matureplace 99%
“We’re building for the long goodbye,” she says. “The internet should not be a demolition derby. It can be a garden.” Vance has rejected three acquisition offers—two from major tech companies and one from a private equity firm known for stripping assets.
It’s 8:37 PM on a Tuesday. On the main feed of MaturePlace, a user named “SilverCruiser” posts a high-resolution photo of a hibiscus flower blooming in her Miami backyard. Below it, “TechSupportGrandpa” asks for advice on syncing his hearing aids to his smart TV. Three comments in, someone links a YouTube tutorial with no ads. No one yells. No one subtweets. No one asks for an OnlyFans subscription.
There is also the looming question of . MaturePlace is heavily reliant on Vance herself. When asked what happens if she becomes unable to run the company, she points to a legal document filed with the Delaware Secretary of State: ownership transfers to a trust managed by three users elected annually. matureplace
“I thought, This is elder abuse by algorithm ,” Vance tells me over a video call, her cat (Muffin, 14) asleep on a stack of library books behind her. “The internet didn’t get worse by accident. It got worse because young designers assumed older people wouldn’t notice. We notice.”
As one user, , wrote in her bio: “I’m not looking for followers. I’m looking for neighbors. Found them.” MaturePlace is available for iOS, Android, and web. A free 14-day trial is offered, no credit card required. For users over 80, the subscription is permanently free. “We’re building for the long goodbye,” she says
Welcome to — the subscription-based social network for adults aged 50 and over that has, against every venture capital instinct, turned a profit in its third year. What Is MaturePlace? Launched in late 2023 by former hospice nurse turned UX designer Eleanor Vance (67) , MaturePlace was born from a single, furious moment: Vance tried to help her mother join a Facebook group for arthritis support and was immediately flooded with AI-generated recipes, predatory supplement ads, and a friend request from a bot pretending to be a military general.
MaturePlace is not a nonprofit, but it operates on a radically different model. There is . There are no influencers . There are no algorithmic feeds . Users pay $4.99/month or $49/year for access to a clean, beige-and-navy interface where every post appears in strict chronological order from people they actually follow. It’s 8:37 PM on a Tuesday
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