| Pros (Why clients are attracted) | Cons (The hidden trade-offs) | | :--- | :--- | | No upfront fees. Pay only for delivered meetings. | Higher per-meeting cost: Individual meetings can cost $500–$2,000+, much higher than a salaried SDR. | | Aligned incentives: MakeBD only gets paid if you get a meeting. They are motivated to deliver quality. | Lead quality disputes: “Qualified” is subjective. A meeting with a junior manager who has no budget can trigger a dispute. | | Speed to market: You can start outreach in China within weeks, not months (no legal entity or local hires needed). | No exclusivity: MakeBD may contact the same companies for multiple non-competing clients, leading to prospect fatigue. | | Market intelligence: You gain direct insights into how your messaging lands in local culture and language. | No brand building: They are lead hunters, not brand ambassadors. Their outreach can sometimes feel aggressive or spammy, potentially harming your brand. | Geographic Focus & Specializations MakeBD is not a generalist firm. Their data and team expertise are concentrated in specific verticals and regions:
"You pay only for qualified meetings, booked with decision-makers at your target accounts." This eliminates the fixed cost risk for the client. Instead of paying for a salesperson’s salary, office space, or software tools, a client pays MakeBD a variable fee—typically per qualified lead or per meeting held. How the MakeBD Model Works MakeBD’s process is a systematic, data-driven engine divided into four key stages: MakeBD
In the high-stakes world of international B2B sales, the “build vs. buy” dilemma is ever-present. Companies looking to expand into complex markets like China often struggle with the cost of establishing a local office versus the inefficacy of remote selling. Enter MakeBD —a Shanghai-headquartered firm that has carved a niche by offering a controversial yet attractive proposition: a results-based, “no-win, no-fee” business development model. | Pros (Why clients are attracted) | Cons