The brand was not a lingerie company. Josephine was adamant about that. LoveHerBoobs was an . Her first collection, titled “The Statuary,” was a masterclass in structural engineering disguised as seduction. She rejected the two dominant modes of dressing for fuller busts: the tent (hide it) or the corset (squeeze it). Instead, she designed for projection .
Her runway shows became legendary. For the “Liquid Gold” collection, she sent models of all bust sizes down a catwalk flooded with two inches of water. The dresses—slip gowns made of a new hydrogel fabric—became transparent when wet, but only in the places where the body created tension. It was a commentary on exposure and choice. The audience gasped. The next day, the New York Times called it “the most significant rethinking of the female torso since Madame Grès.” LoveHerBoobs - Josephine Jackson - Take a Break...
She always had more work to do. Because loving her boobs was just the beginning. The rest of the body was waiting for its revolution. The brand was not a lingerie company
She looked down at her own reflection in a polished brass button. She smiled. Her first collection, titled “The Statuary,” was a
The cruelty was stunning in its casualness. But Josephine, a survivor of seven years in the shark tank, didn’t cry. She smiled. Because the blogger had given her the name.
Then she went back to work. The next collection was about backs—the forgotten landscape of desire. She had a theory about shoulder blades and the way a cashmere strap falls.
The Architect of Shape: A Josephine Jackson Story