Fuckmyjeans.com-

It is for anyone who has ever looked at a $300 pair of artisanal denim and thought, I’d rather have a story than an investment.

‘They were already ruined the day I bought them.’ FuckMyJeans.com-

Visit FuckMyJeans.com today. Enter your credit card number. And remember: the most expensive pair of jeans you’ll ever own are the ones you were too afraid to live in. It is for anyone who has ever looked

Every pair is embedded with a dissolvable thread made from compressed sugar starch. After exactly 100 days of wear, the crotch seam—the most vulnerable point on any jean—is designed to fail catastrophically . You cannot repair it. You cannot reinforce it. You must confront it. And remember: the most expensive pair of jeans

The jeans had owned him. He’d babied them. No washing. No crossing of legs too aggressively. No sitting on damp surfaces. They were a chore, a status prison woven from indigo-dyed cotton. As he stared at the irreparable gash, he whispered the two words that would become a manifesto: Fuck my jeans.

We are here to accelerate the rot.