Financial Intelligence For Entrepreneurs- What You Really Need To Know About The Numbers -harvard Financial Intelligence- -

Three months later, her bank balance was $18,000. Her profit was only $12,000 (down from $15,000), but she didn't care.

But one Tuesday night, Elena stared at her bank balance: . Her accountant had just emailed a profit & loss statement showing a net profit of $15,000 for the quarter. "How can I have $15,000 in profit but no cash to buy lemons tomorrow?" she whispered. Three months later, her bank balance was $18,000

"You’re an artist with flavor, Elena. But you’re flying blind. You need financial intelligence. Not to become an accountant—to become the pilot ." Three months later

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