Outside, a billboard for “Echoes of Neon” flickered to life, casting neon shadows across the parking lot. The tagline read: “Some secrets are worth protecting.”

Maya shook her head slowly. “No. But someone did.”

At the helm was , a 34-year-old creative director with a reputation for two things: spotting cultural shifts before they happened, and pushing her teams to the brink of madness to capture them.