The episode ends with BoJack delivering a half-hearted, sarcastic apology on air, then immediately undoing it by calling the troops "dummies." He loses. But the audience is left feeling that maybe, just maybe, the system is the real problem. "Bojack Hates the Troops" is the episode that told early viewers: This is not a show about a funny horse. This is a show about a depressed intellectual who happens to be a horse.
In the annals of television history, the first few episodes of a series are often a lie. They are a handshake, a polite introduction designed not to scare the audience away. The pilot of BoJack Horseman (Season 1, Episode 1) is a perfect example: it’s funny, weird, and features a talking horse drinking himself into a stupor, but it still feels like a standard Adult Swim-style comedy about a washed-up celebrity. BoJack Horseman 1x2
But because Neal is in uniform, he is untouchable. Mr. Peanutbutter, the consummate host, shuts down BoJack’s logic with a devastatingly simple rebuttal: "You can't just say 'I'm pro-military, but I didn't like that movie.' You have to pick a side." The episode ends with BoJack delivering a half-hearted,