This is the dark secret of the tiny URL. We think of them as conveniences, as mere signposts. But they are actually acts of trust. When you share bit.ly/dcnapp , you are not sharing a location. You are sharing a pointer . And that pointer lives on someone else’s ledger. It breathes only as long as the account that created it remains active, as long as the monthly subscription to the link-management dashboard is paid, as long as the person who set the redirect cares to remember the password.
And just like that, dcnapp became a cenotaph. bit.ly dcnapp
Until it doesn’t.