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We are currently suffering from Disney alone has announced so many Star Wars projects that the "event" feeling is gone. The special is now standard. When you reboot Scream every three years or remake How to Train Your Dragon shot-for-shot in live action, you aren't honoring the original; you are cannibalizing it.

For the better part of the last decade, the entertainment industry has been running on a very simple, very profitable fuel: Nostalgia. From the moment the Star Wars sequel trilogy was announced to the recent wave of Harry Potter reboot rumors and the endless churn of Marvel multiverse variants, we have been living in the "Golden Age of the IP."

The entertainment industry is listening, but only if we change the channel. Unsubscribe from the franchise threadmill. Give that weird indie movie with 67% on Rotten Tomatoes a chance. Let the streaming algorithm know that you are bored of seeing the same four posters. BigTitsRoundAsses.13.04.11.Maggie.Green.XXX.720... --

There is a scientific reason why you clicked "Play" on the Twisters sequel or gave Furiosa a shot. Familiarity lowers anxiety. When we already know the lore of Dune or the rules of the John Wick universe, our brains don't have to work as hard to build a new world. We get to skip straight to the dopamine hit of recognition.

We’ve just come out of a brutal season at the box office where several "sure things" turned into ash. That Constantine sequel that everyone swore they wanted? It opened soft. The Lord of the Rings anime? Divisive. Even Marvel, once the unkillable titan, is seeing its B-tier characters struggle to pull in the Endgame crowds. We are currently suffering from Disney alone has

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I think the shift is already happening, just below the surface. For the better part of the last decade,

Studios love this because it’s low-risk. Pitching a completely original sci-fi epic is terrifying for a financier. Pitching "A new Alien movie, but this time it’s a survival thriller on a broken space station" is a slam dunk.