During the voting campaign, a curious phenomenon happened. Fans began using the hashtag alongside #BBMAs. At first glance, you might think it was a typo for "AMA" (American Music Awards). You would be wrong.
Why? Because a segment of Ally’s fanbase grew frustrated with what they saw as industry gatekeeping. They argued that the BBMAs (and similar shows) relied too heavily on radio play and label backing, which solo artists without a major machine often lack. bbma oma ally
But here is the real takeaway: