Collected Editions

Arrogance And Accords The Inside Story Of The Honda Scandal «95% SIMPLE»

Here’s where the arrogance got interesting: Honda made the Accord too good .

That arrogance extended to every component. The double-wishbone suspension on that Accord was more sophisticated than what Porsche was using on the 911. The transmission was engineered to tolerate abuse that would grenade a Ford Taurus. And the body panel gaps? Tighter than a Lexus costing twice as much. Arrogance And Accords The Inside Story Of The Honda Scandal

This is the inside story of how a company that refused to make a V8 engine, that killed its own sports cars, and that once called the idea of a luxury division “unnecessary,” accidentally built one of the most enduring lifestyle brands in history. To understand Honda’s lifestyle influence, you have to first understand its corporate arrogance. And no story captures that better than the early 1990s. Here’s where the arrogance got interesting: Honda made

In 2004, Honda decided that the Accord had peaked. They made a new one—the seventh generation—that was bigger, softer, and more “mature.” They killed the double-wishbone suspension. They moved the car upmarket. The message was clear: “You kids had your fun. Now the Accord is for adults.” The transmission was engineered to tolerate abuse that

That car—a modified Honda product—became a cultural icon. And while the Integra was technically an Acura in the US, everyone knew it was a Honda underneath. The movie’s massive success turned Honda’s entire lineup into entertainment property.

Suddenly, the humble Accord became the center of a lifestyle movement. Not the lifestyle of country club parking lots. The lifestyle of .

Arrogance And Accords The Inside Story Of The Honda Scandal «95% SIMPLE»

To post a comment, you may need to temporarily allow "cross-site tracking" in your browser of choice.